Monthly Archives: August 2015

Which NFL Players Did Nike, Adidas & Under Armour Scoop Up?

Jameis Winston

After months of waiting and plenty of training-camp buzz, the NFL pre-season has arrived, and along with it, we’re a few games closer to the season kick-off.

There’s been lots of news about brands snapping up rookies, so we’re rounding up the new sponsorships to know.

Nike

Nike nabbed the top two draft picks, Jameis Winston and Marcus Mariota, before the Tampa Bay Bucaneers and Tennesse Titans had even signed them in April, but that hasn’t slowed the brand from grabbing other key first-round players as well.

Amari Cooper — Oakland Raisers

Melvin Gordon — San Diego Chargers

Todd Gurley — St. Louis Rams

Marcus Mariota — Tennesee Titans

Leonard Williams — New York Jets

Jameis Winston — Tampa Bay Bucaneers

Phillip DorsettPhillip Dorsett of the University of Miami Hurricanes was drafted by the Indianapolis Colts.
Getty Images.

Adidas

After promising to go on a signing spree of 500 athletes back in January, Adidas wasted no time scooping up several important players.

Ameer Abdullah — Detroit Lions

Nelson Agholor — Philadelphia Eagles

Jay Ajayi — Miami Dolphins

Buck Allen — Baltimore Ravens

Tevin Coleman — Atlanta Falcons

Dorial Green-Beckham — Tennesse Titans

Jamison Crowder — Washington Redskins

Phillip Dorsett — Indianapolis Colts

Brett Hundley — Green Bay Packers

Tyler Lockett — Seattle Seahawks

Vince Mayle — Cleveland Browns

Devante Parker — Miami Dolphins

Marcus Peters — Kansas City Chiefs

Quinten Rollins — Green Bay Packers

Trae Waynes — Minnesota Vikings

Kevin White — Chicago Bears

Tony RomoTony Romo, quarterback of the Dallas Cowboys.
Getty Images.

Under Armour

Under Armour isn’t sitting idly by, either. The company made headlines when it added Tony Romo, quarterback of the Dallas Cowboys, to its ranks last week. Romo joins Cam Newton of the Carolina Panthers and Tom Brady of the New England Patriots at the brand. In a statement, Under Armour said:

“Tony Romo is one of the most respected and accomplished athletes in the NFL, and Under Armour is proud to have him as part of the UA Family. His journey from an undrafted player to one of the top leaders in the game is a result of his intense and relentless competitive drive to be the best, making him an ideal ambassador for the Under Armour brand.”

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Celebrity Shoe Trend: Christian Louboutin Toerless Muse

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Fifth Harmony Teases Teen Choice Commercial

Fifth Harmony Candie's Campaign

Teen singing sensations Fifth Harmony today gave fans a glimpse of their new commercial for Candie’s. The highly-publicized spot debuts in full form on Sunday night during the Teen Choice Awards, airing on Fox.

As Footwear News reported in June, the fall campaign, called “5 Girls, 5 Styles,” will feature the five singers — Ally Brooke Hernandez, Camila Cabello, Normani Kordei, Dinah Jane Hansen and Lauren Jauregui — performing in the brand’s playful signature color: pink.

The teaser, “Rock Your Candie’s,” was released today. Watch it here.

In addition to the television ads, the larger campaign features comprehensive marketing efforts in print, online and in stores. It is part of a bigger push for the critical back-to-school selling season for Candie’s parent company, Iconix Brand Group.

Fifth HarmonyThe Fifth Harmony singers are the new faces of Candie’s fall ’15 ads.
Courtesy of brand.

The positive press surrounding the marketing campaign is a rare bit of recent good new for Iconix, which in the last two weeks experienced the abrupt resignation of its founder and longtime CEO, Neil Cole, and a string of law firms filing class action suits. The negative developments have taken a toll on the company’s stock price.

Meanwhile, the Fifth Harmony campaign photos were shot at Milk Studios in New York City.

Jenny McCarthy Candie's ShoesJenny McCarthy for Candie’s shoes.
Courtesy of brand.

Iconix has a long history of signing Candie’s girls — some of which have courted controversy. In the past, critics have called the Candie’s campaigns inappropriate with their suggestive message and, at times, too racy.

Controversial names have included Bristol Palin, Jenny McCarthy, sultry photos of Disney girl Bella Thorne and a sexually charged campaign with Alyssa Milano.

Click through the slideshow below for the most memorable red carpet moments from past Teen Choice Awards.

View Slideshow

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