Italian luxury footwear brand Casadei opened its new flagship store on Thursday in Rome. Located in Piazza San Lorenzo in Lucina, a short walk from the Spanish steps, the flagship introduces the brand’s new store concept, which will also be implemented in the Milan and Moscow stores next year.
Using materials such as brass, silver, briar-root and marble, the display areas in the about 968-square-foot boutique are distinguished by diagonal lines, creating a geometric pattern. Petroleum and grey day beds in velvet are placed in the store’s center, surrounded by mirrored walls.
For the new design, founder and creative director Cesare Casadei collaborated with Rome-based architect Marco Costanzi, who is also the creative mind behind Valextra’s New York boutique and the Fendi showroom in Milan.
“The store had to give the idea of something modern, but not cold. It had to be a welcoming environment so that every woman could feel as if she tried the shoes in her living room,” described Casadei the new flagship. “The use of various metals such as brass and silver, along with marble, briar-root evoke the feeling of a very modern store, warm, yet refined and sophisticated,” he added.
Casadei, which expects to close the year in line with last year’s results, is eyeing retail development for the next year hoping to achieve a double-digit growth. On the brand’s agenda are the openings of three flagship stores in China, as well as direct sales outlets in London and Paris and stores in Belgrade, Vietnam and Kuwait.
For the future of his label, Casadei likes to take a look back into the past. “Looking back means looking to values of tradition, quality, uniqueness, the Italian know-how in the sense of carrying out the Made in Italy value,” he noted. “I hope to also give this opportunity to my daughter to carry on this beautiful work, which are shoes,” he added.
To see Casadei’s spring 2016 collection, click through the gallery.